Dig the New Breed, ON|OFF @ Rankin’s Annroy Gallery

Head off of the somewhat beaten track to Kentish Town and witness the delights of Rankin and model wife Tuuli’s ‘Dig the New Breed’ Exhibition. The exhibition is a collaboration with ON|OFF at the photographer’s Annroy Gallery to coincide with London Fashion Week. This is the third consecutive season in which the photographer and model have ran this event which acts as a competition for new fashion film talent to have their work exhibited to the fashion elite.

Since 2003, On|Off has encouraged and supported multimedia cross referencing and pioneered this way of showcasing during London and now Paris Fashion Week. On|Off presents fashion film as a vehicle to promote directors as well as designers’ collections in exciting ways. On show are male models throwing each other around a room, the freaks and weirdos from club night ‘This is Circus’ as well as beautiful set pieces in fields full of colour. Not only do the visuals captivate but the soundtracks also grab your attention.

The beauty of these films is further emphasised by the fact that their stills could be used as astounding images in high fashion editorials. Away from the films, stills have been pulled and exhibited in the main exhibition area.

To coincide with this exhibition Rankin and Tuuli have produced a fanzine which will feature some of these talents giving the directors an opportunity to reach a wider audience. From this exhibition it is clear that these directors and the subjects in their films will be sticking around. Keep an eye out for them.

Florence Welch

Highlights included Tabitha Denhom’s film which humorously explored mental health in a 1960s style. The film features Florence Welch as compulsive hoarder who writhes upon piles of clothes in a state of ecstasy. Thomas Giddings’ film ‘Lavender’ featured models in beautiful fields wearing colourful prints that call for your attention. Whilst Joost Vandebrug and Alex Noble’s film features a model dancing for a man in a seedy environment, its dark, twisted and sexy all at the same time.

This is just a small selection from the great films on display, make sure you head down to the Annroy Gallery and catch these films for yourself, or catch them online right now.